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After having collaborated with Puma, M.A.C and launching a line of perfumes, Rihanna has now signed a partnership with LVMH, specifically with Kendo division for a collection that will be called Fenty Beauty by Rihanna.
The 7 scents created by Rihanna were a hit, his clothing collection in collaboration with Puma also enjoying positive reviews from critics.
The artist is such a genuine person and I expect the makeup line to be well received and sold too.
The collection will soon be available in Sephora stores.