Scotiabank Instagram Campaign


This post is also available in: Română (Romanian)


Today I accidentally noticed several props in an ad posted by Scotiabank on Instagram, as part of the campaign brand “Guess The Movie”.
The Bank and its agency, Bensimon Byrne, created eight ads aiming famous movies.

The campaign runs as a loyalty program widespread, including broadcast ads, an application, concerts, sponsorships and a debit card brand.
I find the campaign quite original and for a moment I had the feeling I was the protagonist of  “Indiana Jones” 🙂

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